Pura Baby Wipes - 100% Plastic-Free & Plant Based, for Sensitive & Eczema-prone Skin

Pura has produced a wipe that can effectively clean up large messes without harming the environment. Our 100% plastic-free wipes are soft, strong, and made from certified sustainably sourced biodegradable plant fibers, containing 99% water and aloe vera. They are fragrance-free, EWG Verified, and Allergy UK certified, making them gentle for babies and the environment. The creation of Pura was not the result of a boardroom decision, but rather the brainchild of Guy and Abi Fennell, parents who wanted to make clean, safe, and planet-friendly products accessible to everyone. Pura is a Carbon Neutral business and a certified B-Corp, committed to using business for good.

Good for babies: Our wipes, made with 99% water and organic aloe vera, are soft and gentle, EWG Verified, and Allergy UK certified. They are free from fragrance, alcohol, parabens, and chlorine, hypoallergenic, and pH balanced, making them perfect for newborns, toddlers, and those with sensitive or eczema-prone skin. They are also Totally Chlorine Free.

Good for the planet: Sustainably made in the UK, Pura’s wipes are produced with biodegradable plant fibers from FSC certified sustainable sources, 100% plastic-free, certified Vegan, and cruelty-free. We use a soft resealable lid to minimize our plastic content and keep the wipes fresh. Our packaging is recyclable.

Tough but gentle: Larger than standard wipes and just moist enough, our wipes are efficient on bottoms, hands, and faces, and effective at tackling even the biggest messes. They are gentle on skin and the environment while being strong on everything else.

Trusted by parents: Made in the UK to the highest standards, Pura wipes have won numerous awards, as voted for by real parents.

Using business for good: Pura is a certified B-Corp and a Carbon Neutral business, dedicated to using business as a force for good.

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